Aion - Taking a shot at the fashion industry

In the MMO industry, mostly in the Asia regions of China, Taiwan and Korea, it is very common to see games being tied to other non-gaming products. For example, Nexon Korea's MapleStory became the official "spokesperson" of a kids' vitamin pills brand not long ago. Recently in China, the local publisher of NCsoft's Aion, Shanda Games, secured a partnership with a local fashion brand (Royal Elastics) to promote the Aion 2.0 update. Given the sizable community in Aion China and growing

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