Friday, February 4, 2011

Payback period

If you followed the news about Star Wars: The Old Republic, you might have heard that they retracted a previous statement that they would need a million players to be profitable, and lowered that break-even subscription number to 500,000. How misleading that can be is well visible in the reaction of Keen: Anyone on this planet knows that SWTOR will sell well and do fine on subscriptions. It’s Star Wars and Bioware. If WAR is still alive with even 50k subscribers for this long then SWTOR will

World of Warkraft...

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