Monday, April 11, 2011

ArcheAge gets new brand identity

Well,.nothing important has change, so don't panic. XL Games, the developer, has come up with a new brand identity logo for its maiden MMORPG, ArcheAge. It is sort of a marketing thing, with the circle representing the revolving earth while the uniquely designed "A" stands for youth, brightness and friendship. The new logo will also be used to market the game to overseas regions.


Hmn, I wonder if anyone will buy into that, but I know a brand identity is important to every product. So far, the

World of Warkraft...

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