Keen is writing about Richard Garriott, who is writing about companies like EA and Blizzard having missed the boat on casual games. Richard Garriott thinks: “The only reason Zynga exists is because people like EA, people like Blizzard, failed to step in.” Keen on the other hand thinks: "Blizzard has done more for the casual movement than any other company with any sort of interest vested in MMOs. Blizzard managed to take what was originally, for years, a “hardcore” genre of complex mech
World of Warkraft...
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