Thursday, March 22, 2012
Persuading people to pay
In the uproar over the EVE monocalypse, CCP's CEO Hilmir Petursson foolishly said something very true but hurtful: "I can tell you that this is one of the moments where we look at what our players do and less of what they say". The true measure of acceptance of microtransactions in online game is not how much people complain about it, but how many of them actually pay.The percentage of users who pay varies a lot from game to game. Zynga with their Facebook game is said to "convert" only 1 to 3 p
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