Anthropomorphization of game companies

I was reading various blog entries on my newsreader, as well as comments on this blog, and it struck me how often people use phrases like "Blizzard hates talent trees", or "Ubisoft should respect their customers more" when discussing game companies. I probably fall in the same trap often enough. But the fact is that "Blizzard" or "Ubisoft" are not persons, but companies. They don't feel or hate or do anything else which would require a personality. Maybe one or several persons working for that c

World of Warkraft...