Sexism as a marketing plot

Rohan from Blessing of Kings has an interesting theory on the use of sexism as a marketing plot. No, not "sex sells". But he suggests that "A signal that the company is slightly female-unfriendly is also a signal that the game will emphasize difficulty and more hardcore elements like PvP.". While I had to chuckle about the implicit insult that all hardcore players are chauvinist pigs, I do think Rohan is onto something here: If a company was making a game that was "female-friendly", it would pr

World of Warkraft...