Bioware sees risk that people quit SWTOR at the level cap

Well, they didn't say that * explicitly*. But how do you explain this promotion, where players with a level capped character receive a free month of subscription, while those who played for exactly the same time and paid exactly the same money are declared being less valued customers because they didn't reach the level cap? Handing out free subscriptions always smack a bit of desperation, but this targeting of players with level capped characters must mean that Bioware sees a high risk of

World of Warkraft...