Sunday, April 15, 2012

The Real Key To Player Retention

Behold, pet battles! The future of all MMORPGs.
There’s little doubting that the long-term financial success of MMOs is in player retention. Box sales alone don’t count for much and I could easily run off plenty of examples of games that sold well on release then took a nose dive after a month or two and now languish in low popularity limbo. However, when it comes to what matters most, few developers actually seem to have been able to unlock the secret player retention.
BioWare for o

World of Warkraft...

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