Printing Money??

So yesterday the "Heart of The Aspects" mount became available. This to me is obviously the best looking mount they have ever made to be purchased in the Blizzard Store. If you haven't seen the mount here is what it looks like.Now being an MMO it seems a little weird to buy a mount for the purpose of advancing your character. I know it doesn't give an unfair advantage so it doesn't really apply, but still. The only exception to me would be if the money itself goes to charity, which is why I have

World of Warkraft...