PlanetSide 2 - Showing how engagement should be done

[Game website] In my memories, there aren't really any online gaming companies which have their staff going all out and try to talk about their game as game designers, fans and not just employees. Maybe a couple of smaller studios, but for the bigger ones, not so much. Most rely on pointless trailers (I hate CG ones) basically showing how their game looks. Developer diaries are a good source as well, but just yesterday, I watched 1 showing just the devs sitting and talking, with 5 seconds of

World of Warkraft...